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BEST PRACTICES

Recruit More Efficiently

Jane Garcia and Jennifer Pugsley
The Jane Garcia Team
Columbia County, Oregon
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RISMedia Real Estate News, Industry Trends, Marketing - Residential & Commercial

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Say Goodbye to Cold Calling - How to Compel Prospects to Contact You

By Craig Proctor
RISMEDIA, May 14, 2008-Many agents make the same mistake when they get into this industry. They look around at what all the other agents in their office are doing and copy them. You probably know

The 4 Cornerstones of Agent Recruiting & Retention

By Darryl Davis
RISMEDIA, May 13, 2008-As with any business, it costs more to acquire a new customer than to keep making additional sales to an established one. Many real estate companies believe they offer great opportunities

How to Move Forward after a Staff Change

By Liz Reyer
RISMEDIA, May 10, 2008-(MCT)-It’s a cliché that the only thing worse than being laid off is being one of the survivors. Yet, the impact on everyone left in the organization is substantial, and when the emotional side is neglected, destructive behavior can result. As manager, your role is to address the emotional and […]

Stop Being a Slave to Your Cell Phone and Beeper

By Craig Proctor
RISMEDIA, May 7, 2008-While providing excellent service is important to any successful business, if the business relies entirely on an individual, ongoing success will eventually be handicapped.

Good People See the Problem; Great People Figure It Out - 5 Essential Life Concepts

Commentary by Cliff Baird
RISMEDIA, May 6, 2008-Many years ago, in my clinical practice, I uncovered a characteristic about most people who were facing a personal crisis. It is a sad commentary, actually, and I am sure there are those who might even accuse me of being cynical. Nevertheless, it has formed my opinion and it […]

How Parents Can Seek a Better Career-Life Balance

By Marie G. McIntyre, Ph.D.
RISMEDIA, May 3, 2008-(MCT)-Q. I am feeling completely overwhelmed by all my responsibilities. I have worked my way up from sales representative to regional manager in a rapidly growing business. My sales team consistently leads the company.
However, I also have four children under the age of 10, and I want to […]

Real Estate Coaching - What to Do When a Colleague Seems to Take Too Much Credit

By Liz Reyer
RISMEDIA, April 26, 2008-(MCT)-A colleague and I co-lead many activities in our team, and generally we work together OK. However, he tends to take more credit for our accomplishments than I think is fair. How should I handle this?
A. Feeling shorted on recognition? In most situations, there’s enough to go around, so build […]

4 Steps to Coaching a Personal Quantum Leap

By David Benzel
RISMEDIA, April 19, 2008-As a manager or supervisor, you are in the unique position to influence people who report to you. Unfortunately, most managers choose to influence their people by telling them things, rather than asking good questions, then giving great affirmations. The trick is knowing what to ask and what to affirm. […]

7 ‘Sure-Thing’ Prospects You Must Be Targeting to Make Money

Commentary by Craig Proctor
RISMEDIA, April 17, 2008-It’s no news to you that we’re operating in a tough market. Inventory is at an all-time high, and in many markets across the country, you have to list 20 properties to sell one. This is a difficult challenge for many agents, and a lot of them are packing […]

New Online Class Shows Realtors How to Generate Publicity

RISMEDIA, April 16, 2008-A new online class by journalist, PR expert and former Congressional press secretary Edward Segal shows real estate agents and brokers how to generate free publicity to help build their reputations, get more listings and sell more properties in this challenging housing market. Segal is the CEO and communications director of the […]

Do You Provide World-Class Real Estate Service? 6 Ways to Find Out

By Michael Guld
RISMEDIA, April 11, 2008-Today’s business environment is becoming increasingly complex and competitive due to globalization, new technology, increasing

Power Teams - Turning Complaints into Solutions

By Liz Reyer
RISMEDIA, April 10, 2008-(MCT)-A reader asked: One of my team members often comes into my office with complaints about other team members, the way we do things, just about anything. His opinions don’t seem broadly held, but he does bring down morale. How can I turn him into a source of solutions?
Constant complaints […]

Mastering a Niche Real Estate Marketplace

RISMEDIA, April 9, 2008-With a market that’s no longer homogenized, agents today find themselves working with a broad spectrum of clients from first-time home buyers, to the Hispanic community, to senior citizens. We asked Robin Peterson, president of Coldwell Banker Burnet, what her company is doing to address the many different customer groups that make […]

Managing the Office - How to Step up to Leadership

By Marie G. McIntyre, Ph.D.
RISMEDIA, April 3, 2008-(MCT)-Q: I manage a group of four women who bicker constantly. They are quick to “cop an attitude” and get defensive about stupid little things. To make it worse, I recently hired a young, inexperienced secretary who is very rude. I wish they would all just get along, […]

How to Kick Your Micromanaging Habit

By Liz Reyer
RISMEDIA, April 8, 2008-(MCT)-If you know (or suspect) that you’re a micromanager and want to change, you need to understand why you’re micromanaging and develop skills to allow your team to produce while you focus on leading.
Whether you’re a star performer who was promoted to management or you’re managing in a new area […]

Believe in Yourself and Real Estate

By Cliff Baird
RISMEDIA, April 2, 2008-Young Arthur was not the first to try to pull Excalibur from the rock. The legend tells us that many others had attempted to use their vast array of skills and powers in their lust for the bounty. The reward was certainly great. The one who could dislodge the sword […]

5 Reasons Why Journaling Works

By Kim Ades
RISMEDIA, April 1, 2008-When confronted with a decision, there is clearly no better way to consider our options, determine the potential, or contemplate our feelings than writing it down. Keeping a journal is as simple as this nursery rhyme; we need no more than a pen and paper to chronicle our life journey.
The […]

Your Ethics - How to Give and Receive Criticism

By Bruce Weinstein, Ph.D.
RISMEDIA, April 1, 2008-(MCT)-We live in an age where the line between criticism and nastiness has blurred. Whether it’s Gordon Ramsay hurling insults at restaurant workers on his “Kitchen Nightmares” show, or Simon Cowell coming up with ever more creative ways of informing “American Idol” contestants that they have no talent, or […]

How to Sign a Reluctant Prospect

By Craig Proctor
RISMEDIA, March 13, 2008–Most of you will have a few listing presentations that don’t have a clear outcome, even after you’ve presented all your services and explained exactly how the seller will benefit. This happens to every agent at one time or another. No matter how compelling your presentation is; no matter how […]

Coaching: Don’t Forget Who You Are Working For

Commentary by Kim Ades
RISMEDIA, Feb. 14, 2008-This business of accountability, with respect to coaching in real estate, has created a huge amount of confusion. Many coaching programs insist that the lynch-pin to success is a system where the coach holds the client accountable for his or her actions, ultimately leading to higher performance. The coach […]

Slow Down and Serve: 4 Ways to Achieve Client Loyalty

Commentary by Stuart Crawford
RISMEDIA, Jan. 23, 2008-Is excellent client service at an all-time low? Just take a look around today’s high-paced,

How to Turn Down a Billion Dollars

By Kim Ades
RISMEDIA, Dec. 5, 2007-How do you refuse a billion-dollar offer for a little company that you just started a few years ago? Some possible answers are:

10 Ways to Help Dump Your Slump

RISMEDIA, Nov. 17, 2007-Even top producing agents have slow days… or weeks or months. Maybe the economy is slow or it’s that time of year. Perhaps you feel as though you have been saddled with some poor prospects or that you are just another victim of the mortgage meltdown. Whatever the cause or the perceived […]

Stretching Your Advertising Budget with Remnant Ads

By Ralph Roberts
RISMEDIA, Nov. 26, 2007-Advertising costs can strain your budget, but you can gain a lot more by advertising real estate for less money by using remnant ads, also known as stand-by advertising. Various media outlets often have more advertising inventory than they can possibly sell, so they end up with advertising gaps in […]

Recruiting: Tips for Today’s Market and How It Will Affect Your Bottom Line

By Cliff Baird
RISMEDIA, Dec. 11, 2007-Recruiting is the greatest example of your personal belief in our business. You’re not simply asking people to buy a home or list with you; instead, you are asking them to bet their lives on you, your company and this business. There is no other place in real estate where […]