Last week, a conversation with colleagues became heated when someone challenged the well-known quote from Google’s executive chairman, “If you don’t have a mobile strategy, you don’t have a future
Over time, all industries change, some faster than others. The mortgage industry, in particular, has gone through enormous change and consolidation over the past five years. However, it hasn’t changed
In the world of social networks, innovation can quickly change the field of frontrunners -- remember LiveJournal?
We just saw it again as Google+ overtook Twitter
As a successful real estate broker who made the transition from the broker side of the business to the affiliate side of the business, I have gained a unique and objective perspective as to what really helps agents do more business and what really helps agents waste time. In my role as Chief Communications Officer at HSA Home Warranty, I have had the pleasure of traveling around the country speaking to and
What do you do when you notice a gap between where you are and where you want to be?
If you’re like most people, you probably dwell
If you’re like most business owners, you probably assume your client relationships are pretty good. After all, you have enough clients to still be in business, which, in light of our recent economic death spiral,
In the following Q & A, Christian Sterner, Co-Founder of WellcomeMat, will address what real estate video marketers need to accomplish to stay successful and connect with their audience.
While short sales continue to be a lucrative avenue for real estate professionals, they can still take up to three times longer than a traditional transaction and often fall apart. By avoiding these top dozen short sale barriers, however, you will be pleasantly surprised at how profitable short sales can be.
1. Poor short sale candidate. Establish objective criteria up front, conduct an extensive interview with the buyer, and make sure the seller is motivated and cooperative.
A new study
released by real estate listings and property portal Point2Homes reveals what words agents use the most to market a home.
300,000 U.S. property listings
According to Wikipedia, SEO is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid, search results. In other words, free lead generation. If you can get your company to show up at the top of a search results page you’ll generate more leads. With over 88 percent of homebuyers searching online for their dream home, SEO is crucial. But are there really thieves stealing your traffic and hurting your search ranking?
Yes there are, and they might even be your marketing partners. However, most of these so-called thieves don't even know what they are doing. Below are two ways
There are hundreds of articles dedicated to helping seller’s agents ready their listings for home showings and open houses. Seller’s agents can use these resources to learn how to stage a house, scent or un-scent
The Beta Brokerage concept shares case studies of entrepreneurial unaffiliated brokers that are breaking the rules of tradition. Better Homes and Gardens® Real Estate works with these companies’ leaders to understand and share their strategies through the brand’s Beta Brokerage Directory.
“Our brand values the entrepreneurial spirit and idea sharing that will drive our industry into the future,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “We salute these Beta Brokerages who challenge the status quo of real estate and value their
Top Producer Systems, a leading developer of media and technology solutions for real estate professionals owned and operated by Move, Inc., recently announced the expansion of its CRM product
Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the survey yet, please click here
to do so.
By participating in the Power Broker Survey, brokers are given the unique opportunity to document their success, especially important in today’s highly competitive, recovering real estate market. Firms who meet the criteria will appear in RISMedia’s preeminent ranking of real estate’s top firms, The Power Broker Report. This year’s Power Broker Report is sponsored by Move, Inc. and HSA Home Warranty.
With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff?
Contact Information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.