Subscribe To Our Daily Newsletter!

“All real estate is local,” the saying goes. But what buyers and sellers really want to know is known as “hyper”-local information—the numbers and news that affect their specific community’s neighborhoods. When an agent shares information about the first day of school, the date of the high school football games, or how road construction will affect a morning commute, that agent becomes more than a home seller…he or she becomes a trusted resource. The best agents already know this. Award-winning Texas broker Krisstina Wise, owner of The GoodLife Team, regularly posts graphs on the company’s blog showing average sales prices and closed sales for Austin.

Greg Rand (@gsrand), CEO of OwnAmerica and host of Rand on Real Estate on WABC Radio in NY is often asked why he is unshakably confident in a revival of the housing market. Here Greg responds to a caller who asked just that, and then another caller who is curious about the pros and cons of buying a short sale.

(eM+C)—During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren't surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs.

If your company is anything like mine, the last few years have been a challenge. Since so many of our company’s products and services have been developed for residential real estate, as your company goes, so goes ours. That allows us to be in a unique position of watching our clients as insiders, while being on the outside. The view hasn’t been pretty. I have lived through every up and down market since 1977, and I have never seen the fear and hopelessness that is present today. The inability of our government agencies to “just quit tinkering” and let things stabilize has been remarkable to me.

In 1957, Earl Nightingale, speaker, author and co founder of the Nightingale-Conant Corporation, recorded his classic motivational record "The Strangest Secret." "The Strangest Secret" sold over one million copies and made history in the recording industry by being honored as the first Gold Record for the spoken word. Nightingale, known as the "dean of personal development," concluded that life's "strangest secret" is that we become what we think about all day long. Your belief system, like your computer, doesn't judge or even question what you input; it merely accepts your thoughts as the truth, the whole truth and nothing but the truth. Think thoughts of defeat or failure and you're bound to feel discouraged.

(eM+C)—I saw something online recently that said “content is marketing.” I found that interesting because I've never quite seen it put that way. The message is simplistic, but I think it really resonates. Why? Because in today’s business environment, whether B2C or B2B, local or global,

“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the habit, good for you.

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and stay apprised

Five years ago, Seth Shapero—a REALTOR® with Long and Foster Real Estate, Inc., had finished showing a property when he received an interesting feedback request form. Intrigued and impressed, Shapero called the agent who had sent the form, and was introduced to the software that would aid his time

If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows.

So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and maintain a positive mental attitude in today's market. 1. Avoid toxic people What does this mean? Who are the toxic people? Toxic people can be well-meaning people but when they talk to you, they are coming from a negative attitude about money, finances, and especially about the current real estate situation.

1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.”

Today’s broker/owners are faced with a profit crisis. Agents want to earn the most money and pay the least in costs. Companies are faced with rising costs, challenges of compensation, stripped-down service companies and the ever-present online “do-it-yourself” competitors.

1parkplace CEO, Steve Hundley, will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.”