Best Practices Archive


MLS 5.0 – Understanding and Adapting to Generational Differences

RISMEDIA, October 27, 2009—Gen X and Gen Y consumers are already a significant economic force in the “first-time home buyer” category (making up 78% of all first-time home buyers according to the National Association of Realtors 2008 Profile of Home Buyers and Sellers). In a few years, they will be ...


The Root of the Problem: Poor Communication

RISMEDIA, October 26, 2009—It is virtually impossible to read a real estate newswire, magazine or attend an event without finding an article or hearing about


Building Client-for-Life Relationships: Essential Then, Now and Forever

RISMEDIA, October 24, 2009—Building client-for-life relationships is one of the keys to success in the real estate industry. Mastering the process


Marketing Strategies: Are You Proactive Enough?

RISMEDIA, October 22, 2009—What does it mean to be proactive? Many people come to me without a full understanding of the word proactive.


Use Sales Assets to Build Your Dream Business

RISMEDIA, October 21, 2009—Most real estate agents do not focus on creating assets within their businesses. They simply focus their time


Appraisal Institute’s Newest Book Provides Direction for Residential Appraisers

RISMEDIA, October 21, 2009—A book published recently by the Appraisal Institute provides up-to-date, relevant instructions for completing residential real estate appraisal forms and offers in-depth instructions on providing valuations in the current market. The Appraisal Institute is one of the nation’s largest organizations of real estate appraisers.  ...


Connecting Through Conflict: 5 Ways Great Connectors Turn Angry Clients into Happy Ones and How You Can Too

RISMEDIA, October 20, 2009—It happens to the best of us. An upset client calls to complain about a product or service, and you’re completely caught off guard. How do you react?


More Than an Agent—Today’s Real Estate Advisor

RISMEDIA, October 17, 2009—As a new and different economic environment continues to evolve around us, a unique opportunity exists


How to Turn Open Houses Into Closed Business

RISMEDIA, October 16, 2009—Maggie Simpson of Washington, D.C., no longer asks open house visitors to sign in, yet she regularly signs up “hundreds of prospects.”


Business Lessons for Agents: Zero to Billionaire in 22 Years

RISMEDIA, October 15, 2009—Wayne Huizenga, who is the former owner of the Miami Dolphins, achieved billionaire status in just 22 years. He started out in 1962,


Re-Energize Your Burned Out Workforce – 9 Leadership Strategies to Boost Morale

RISMEDIA, October 15, 2009—There’s no doubt about it: the past year or so has been a lean time for most companies. And while there’s hope that the worst


Checklist for Natural Search Engine Rankings, Part II

RISMEDIA, October 14, 2009—Although no search engine optimization company can guarantee first-page rankings outside of pay-per-click,


Changing Recruiting Strategies to Bolster Sales: How to Hire Agents Who Will Produce

RISMEDIA, October 13, 2009—As the real estate market continues to shift, recruiting strategies must be constantly evolving so that real estate professionals are always bringing agents who will produce into their office. While some markets that have remained strong throughout the past few years have found recruiting success by sticking to the basics, others have had to fine-tune the way they recruit in order to attract


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors


Being True to Your Brand Online

RISMEDIA, October 10, 2009—Making good marketing decisions is one key way to stay successful in today’s real estate market. While the online world has opened a new venue of opportunity for marketers everywhere, it is critical to know how to target the right audience with the right message. Here, Wendy ...