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NAR Tech Edge Gives REALTORS® Tools to Enhance Their Business

Technology has transformed the way REALTORS® do business, and the National Association of REALTORS® is helping members keep up with the latest trends that can enhance business


Stemming the Tide of Data Misappropriation – Who’s Using Your Information?

Editor's Note: Today’s lead story was first reported in RISMedia’s Power Broker Report, last month. Many of the industry’s leading brokerage owners recently have expressed concern over the misappropriation of the data their brokerage firms painstakingly collect to enable their organizations to effectively service their customers. This article is the first in a series of articles that will be examining this issue as it directly relates to our industry and many service organizations seeking to profit from the data hard working real estate professionals create every day.


Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder

Most of us were raised by parents who had depression era scarcity beliefs about money and working harder. Some of these beliefs may be instilled in your subconscious. Not convinced? Do any of the following sound familiar? • I have to work long, hard hours • I have to struggle and sacrifice • I have to give up time for my family and friends • I won’t be able to have fun or practice self-care • I have to be everything to everyone • Others needs come before my own


3 Core Elements of a Successful Lead Gen Strategy

When it comes to real estate, it’s all about closing your next deal. Successful real estate professionals work day and night to ensure that their lead generation strategy is paving the way to greater conversions.


Real Estate Rules: Know Your Regulations

It’s a REALTOR®’s nightmare: after closing, it becomes apparent that local zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, REALTORS® are obligated to know municipal regulations


Why Leads Get Lost and Some Help from realtor.com®

Realtor.com® administers thousands of buyer and seller lead generation programs. For us to continue to do so, we need the brokers and their agents who receive these leads to be able to convert them to sale.


5 Resolutions for Your Business

Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing info coming out of Washington, D.C., or China, though, there are winning strategies that not only endure but should be part of every workplace’s culture, says financial expert and small-business advocate Chris Hurn. “With some merit, analysts are always reviewing contingencies that may change investments by businesses; most recently, the ‘fiscal cliff.’ But there are many ways to invest in your own business regardless of the economic climate,” says Hurn, author of “The Entrepreneur’s Secret to Creating Wealth: How the Smartest Business Owners Build Their Fortunes.”


Know Your Brand and Protect It

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear.


Your Best Marketing Tool Is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing,


Women in Business: 3 Ways to Set Yourself Apart from the Competition

A record number of women are Fortune 500 CEOs. Women are launching businesses at 1.5 times the national average.


How to Handle an Angry Client

(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in your stomach. How do you deal? How do you recover? Start by taking a step back from the situation. As tempting as it might be to dive headlong into the debate over who is at fault, stop and take a deep breath first. It’s important to remember that your first move in an emotionally charged situation is to manage your own feelings before attempting to manage anyone else.


Branding Consistency: Color Is Key

In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% and increases comprehension by as much as 73 percent. Are you taking full advantage of color in your business branding? Whether you’re just starting out or revitalizing your current marketing, here are some tactics to help you choose colors that will net your business a little more green.


Be an MVP by Registering for SRES® Designation by March 31st

NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember that you only get paid on conversions. Nobody cares if you have 1,500 friends on Facebook if you can’t sell their house nor can you financially support driving around endless buyers who fail to ever purchase something from you.


The Right Mindset, the Right Results

“There is always a choice in how you look at real estate: You can grouch about how hard the business is or you can be grateful,” says Ron Cadieux of HER REALTORS®/ The Raines Group. Read on to learn how, in the real estate industry, gratitude can prove to be ...


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