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Marketing Archive


Top Producer Launches Bright Open App in Time for Home Buying Season and Open House Weekend

The Spring home-buying season started early this year and Nationwide Open House Weekend (April 20-21) is right around the corner. As REALTORS® prepare for an influx of opportunities to meet new clients and close transactions,


Keeping Up with Data in Today’s Ever Changing Market

Brint Wahlberg, ABR, ePRO, GRI, was among the first REALTORS® in the nation to witness the 2009 unveiling of Realtors Property Resource®’s (RPR®) first-generation of Web-based information services.


6 Technology Trends That Matter to Your Real Estate Business

The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information


The Inside Scoop on ‘Life of the Listing’ Plans

Let’s say you’re a residential real estate professional with seven listings and are extremely busy. So busy that you’re considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings. With all that on your plate, you may feel like you don’t have time even to research the various appointment center services available, so you may go with what someone else in your office uses. That can be a winning strategy–a referral from someone you know.


Maximizing Your Online Reputation – Part I: How the Internet Can Make or Break Your Business

Editor’s Note: This is the first of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Business magnate Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Think about this: In today’s business world, where so much takes place online, your reputation could be ruined in much less than five minutes.


An Abundance of Opportunity

In my travels as a consultant and speaker, I hear plenty of conversation about what’s happening in the real estate market and why. Of course it’s important for all us to have this understanding as well as an educated opinion


Marketing Strategies: Are You a “People Pleaser” or Are You Committed to “Win/Win”?

The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." The signs to watch out for will clearly show you whether you are


3 Things You Can Do That Your Future Self Will Thank You For

I asked an interesting question on facebook recently that generated a lot of response. My question was, “What is something that you will do today that your future self will thank you for?”


Basic Training: A Whole New World

You’ve heard it said that you should “shoot when the ducks are flying,” and that is more true today than ever before. As the market heats up and real estate agents get into the spring selling season, many will stop working on their businesses in order to address the increasing needs of their clients, thus focusing strictly in their businesses. DON’T LET THIS HAPPEN TO YOU! Even when business is good, we must remain focused on lead generation and other business development activities. If we stop these behaviors, we will experience the peaks and valleys that are all too common in real estate.


The Inside Scoop on ‘Life of the Listing’ Plans

Let's say you're a residential real estate professional with seven listings and are extremely busy. So busy that you're considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings.


NAR Tech Edge Gives REALTORS® Tools to Enhance Their Business

Technology has transformed the way REALTORS® do business, and the National Association of REALTORS® is helping members keep up with the latest trends that can enhance business


Stemming the Tide of Data Misappropriation – Who’s Using Your Information?

Editor's Note: Today’s lead story was first reported in RISMedia’s Power Broker Report, last month. Many of the industry’s leading brokerage owners recently have expressed concern over the misappropriation of the data their brokerage firms painstakingly collect to enable their organizations to effectively service their customers. This article is the first in a series of articles that will be examining this issue as it directly relates to our industry and many service organizations seeking to profit from the data hard working real estate professionals create every day.


Top 4 Real Estate Success Principles that Every Agent Must Follow

Disclosure: I believe you must be passionate in order to be successful. I want to help you find your passion and realize the opportunity and potential that is inside of you!


Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder

Most of us were raised by parents who had depression era scarcity beliefs about money and working harder. Some of these beliefs may be instilled in your subconscious. Not convinced? Do any of the following sound familiar? • I have to work long, hard hours • I have to struggle and sacrifice • I have to give up time for my family and friends • I won’t be able to have fun or practice self-care • I have to be everything to everyone • Others needs come before my own


3 Core Elements of a Successful Lead Gen Strategy

When it comes to real estate, it’s all about closing your next deal. Successful real estate professionals work day and night to ensure that their lead generation strategy is paving the way to greater conversions.


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