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Marketing Archive
Editorial note: Watch for ‘In Focus with BH&G’ as a new monthly column to appear the first Tuesday of each month.
Recently, I had the pleasure of meeting Miguel Berger,
NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior.
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a poor performer on your team, you need to move on...fast!
Maintaining a business culture that focuses on and rewards the best-performing individuals is a great way to build a phenomenal business environment. Having a productive and fun workplace, where people are encouraged to innovate and create great processes, systems and marketing ideas, is often the difference between a stress-free and productive office and one filled with pressure and conflict.
Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®.
HSF Affiliates LLCSM unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal yesterday at the annual Prudential Real Estate Sales Convention, signaling a historic moment in residential real estate.
We’ve all heard of the ‘Mobile First’ Mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, Executive Chairman of Google who said “if you don’t have a mobile strategy,
Are you working with clients purchasing a short sale or foreclosure? David R. Leopold, Owner of Pillar to Post Home Inspection in Fairfield County, Conn., gives us insight
Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you go back and endure terrible service just for the food? If you are like me, meals always taste better
The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat.
(eM+C)—There's no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool.
Generating more leads is probably permanently on your to-do list. But as we move ahead through the year, it’s a good time to tackle this one head-on. Why now? According to recent research, typical consumers think about the possibility of buying or selling a home for 6-12 months before becoming active clients. That means that if you start engaging leads now, you’ll be top-of-mind when the busy spring and summer real estate season gets here.
Set yourself up for success in 2013 and beyond by following these five tips:
Be at home in today’s online marketplace. Today’s consumers are doing most of their research online.
Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013.
• Only 18 percent of brokerages received repeat business.
• Six percent of agents with 3 to 5 years of experience received repeat business. You can argue that makes sense since consumers don’t move that often.
• When you look at agents with 6 to 15 years of experience, that number is only 17 percent.
• Only 38 percent of agents with over 16 years of experience receive repeat business.
Most real estate agents—or their companies—don’t make the effort to maintain a solid relationship after the closing. Yet every closing is a huge opportunity for referrals and future repeat
Nearly 2,000 top real estate professionals from 17 countries are gathered this week for the Leading Real Estate Companies of the World® Conference Week at The Cosmopolitan of Las Vegas.
Last week, a conversation with colleagues became heated when someone challenged the well-known quote from Google’s executive chairman, “If you don’t have a mobile strategy, you don’t have a future
