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Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season

Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season

In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get colder. Unless you live and work in the Sun Belt, you’re probably seeing similar shifts in the weather—along with slower real estate markets. Even though...
Should I Invest in My Website?

Should I Invest in My Website?

“Should I invest in my website?” It’s a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it’s not as straightforward as you might think. Below are some...
Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate

Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate

“This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that in the future, nation states will fight over it for power.” This thought-provoking statistic set the stage for a much-anticipated panel...