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I often find myself hearing the same comment in several variations about advertising: “I bought a large ad in my local newspaper and didn’t receive any immediate business from it. It’s obviously not working and a waste
It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only ones your company might be facing. He asks if you’ve recently taken a good hard look at the character of your company.
“When you really think about it, many of the transgressions we see in business today, from CEO scandals to terrible customer service, boil down to a lack of solid character,” says Anderson, author of How to Run Your Business by THE BOOK—Revised and Expanded: A Biblical Blueprint to Bless Your Business.
(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads.
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising.
Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their approval of others’ photos, articles, ideas, discoveries, videos, products and services with just one simple click. In fact, it is estimated that Facebook’s “Like” button now gets more than one billion clicks per day!
The media world has changed in a very fundamental way in the past five years. In the old paradigm, the gatekeepers held the keys to the kingdom. Publishers and editors in print, program directors in radio, and producers on television got to decide what the rest of us read, listened to and watched. There was a bottleneck on information in media, and unless you had great contacts, or got very lucky, you were going to be ignored.
Real estate professionals invest a lot of time, effort and money into marketing themselves, “but when it comes to video, it’s not all about you,” says Stephen Schweickart, co-founder and CEO of VScreen, an Internet video services provider within the real estate
Several years ago, when I was managing an insurance office, I was interviewing a perspective sales rep who I felt had great potential as an agent. Throughout the interviewing process she was articulate, impeccably dressed and demonstrated excellent people skills; I was convinced that I had found a real superstar. Shortly after she was hired, my new agent invited me to attend her son's high school football game. When the referee called a questionable foul on her son, my superstar jumped to her feet and let loose with a flurry of curse words that would make a sailor blush. Everyone, literally within shouting distance, was as shocked as I was to hear such profanity come out of her mouth.
This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a personalized brochure emphasizing the benefits of working with a REALTOR®; September-only super savings from REALTOR Benefits® Program Partner, Dell; and RPR
We all know the mantra...you have to change to survive these days. That said, how many people are stuck in the old paradigms and not doing enough of the right things because they are afraid of upsetting the people around them?
Greg Rand (
@gsrand), CEO of
OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why didn't the Great Recession happen 10years ago today?" The circumstances were ripe for a major recession. We were already in a minor recession; endured the evaporation ...
In my column last month, I chronicled the harrowing sequence of events that led to my epiphany and examination of the concept of mental preparedness. People are regularly faced with adversity and unpredictable challenges. One of the key differentiating variables amongst people is how we handle and adapt to these events. Although you cannot plan for every possible event, you always need to be prepared.
As the economy struggled in the late 2000s, the real estate industry took a severe hit to its profitability. As a result, real estate companies and brokerages were affected immensely, with 70% of offices in North America rumored to be unprofitable. This was primarily caused by the depreciation of housing values and the stark increase in foreclosures and short sales.
Real estate companies are having difficulty adapting to the on-going structural shift in the real estate market – previous tools, approaches and methods are becoming ineffective and obsolete. Profitability is not an organic process, and companies have to budget and set reasonable goals for themselves and their agents.
HomeServices of America, a Berkshire Hathaway affiliate, through its title and closing companies and strategic partners have come together to form a National Title & Closing Network, providing “brick and mortar” title and closing services in all 50 states,
There is the possibility that without Congressional action, two programs of vital importance to the real estate business will sunset on September 30, 2011. The end of the current extension of the National Flood Insurance Program (NFIP) and the lowering of FHA and
RealeMerge™ is the new interactive marketing platform from eMerge™, created specifically for the use of real estate professionals, the company has announced. ...
