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Breaking the Feel-Good Addiction: 12 Steps to Get You on the Path to Achieving Big Things

In today’s world, we’re constantly sabotaged by nonproductive energy wasters. There are emails to read. Facebook statuses to update. Receipts to locate for that already-late expense report. Dishes to be washed. Files to be organized. And on, and on, and on. These are the easy, albeit often unproductive, tasks that make us feel good. They may not get you any closer to accomplishing your greater goals, but at least you’ve checked a couple of things off your to-do list.


Expanding Your Business: The Ripple Effect

We have all had the experience of throwing a stone in a pond and watching the waves ripple across the surface in ever expanding, concentric circles. Just as a ripple hits the shoreline, your reputation for the quality and quantity of service you render precedes you in your marketplace. Whether you're aware of it or not, there's an active "word-of-mouth campaign" going on about you in your community. So the real question isn't whether or not people are talking about you, but more importantly, what are they saying?


Is There a Recruiting ‘Magic Pill?’

As a culture, we are infatuated with “magic pill” cures that can solve many of life’s problems. Weight loss, chronic pain, get-rich-quick businesses, fantastic abs and, yes, even the “recruiting pill.” Brokers today are growing in many ways and, those


One Trend That Will Separate Real Estate Winners and Losers

Last month, Steve Murray, president of Real Trends Inc., and Ian Morris, CEO of Market Leader, released a book focused specifically on what the real estate industry will look like over the next five years. The book, Game Plan, takes into account a significant amount of research as well as interviews with many of you about your current business and vision for what’s ahead. Murray and Morris then offer 10 trends that they expect to see come to fruition over the next five years, with a specific “game plan” to help real estate agents, brokers, and franchises succeed.


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 1

(EMC)—Although Admiral David Farragut had a long and distinguished career in the U.S. Navy, he's best known for a single order he gave at the Battle of Mobile Bay on the Gulf Coast of Alabama. Farragut ordered his ships to attack the port, but when one ship


Keep Your Agents—and Yourself—Safe This September and All Year

Your newest agent stops by your office on her way out the door. She’s excited because she just got a phone call from a potential seller and plans to meet him tonight to tour his single-family home. “He said he’d heard good things about me!” she exclaims. “This could be my big break!” As she rushes off, you wonder how the prospect could have heard about your enthusiastic young agent, who has not yet made a sale. Would you let this happen? What safety precautions does your office have in place to check out the unknown seller, where the agent is going and who else will be there?


Marketing Strategies: Are You Sabotaging Your Own Success?

Have you ever felt like you had reached a plateau and could go no higher? If so, you're not alone; many people sabotage their own success. In my work as a real estate business coach for the past 15+ years, I have had many people present a similar question: "Why can't I be more successful? Why do I stop myself? I feel like I am my own worst enemy."


Video Content Enables a Mobile Real Estate Lifestyle

When I speak to groups or teach classes about real estate, I often get questions about how to enable a mobile strategy. One of the key ways to do this is actually less about the mobile technology you carry and more about the kind of content you are enabling the


Listen while You Work

An ancient Chinese proverb reminds us; "To listen well, is as powerful a means of influence as to talk well." While everyone can benefit from this sage advice, these words of wisdom are particularly appropriate for professional salespeople. Would you consider yourself a good listener? Perhaps a more important question might be, how would your customers, business associates, friends and family members rate your listening ability? Their feedback just might surprise you, because most people believe they're much better listeners than they truly are.


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit www.REALTOR.org. ...


Krisstina Wise to Deliver Sneak Peak of New Website

Krisstina Wise, CEO of the GoodLife Team, will be delivering a live webinar sneak preview of her new neighborhood website marketing system this Thursday, September 1, 2011 at 10 a.m. PST. ...


Rand on Real Estate: Why So Optimistic in This Housing Market?

This week, Greg Rand (@gsrand), CEO of OwnAmerica and host of “Rand on Real Estate” on 770 WABC, answers the main question that some listeners have: “Why is Greg so optimistic about the housing market?” Also a caller from Pennsyvania who is interested in short sales wants to know what are the drawbacks and advantages for a buyer of a short sale?


Monday Morning Mobile: Are You “Optimized” for Mobile

Being that the mobile technology landscape is progressing at a pace that rivals the New York minute, I make it a point to try and get as much ”mobile news” as possible on a daily basis to stay on top of things. Recently, I updated my profile with the MMA


Sell Properties Faster with Furniture Rental

A slow economy combined with stricter lending regulations has caused a surplus of homes in the housing market. With many homes sitting on the market for an extended period of time, it is difficult to get your listing noticed. How can you highlight the best features


Retention is a Problem That Won’t Go Away

What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only unhealthy for the morale of a sales force, but it is also costly in terms of time and money. Perhaps less obvious, but just as detrimental, is the negative impact excessive turnover has on eroding customer confidence and loyalty.



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