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When we think about using video in real estate applications, the main focus is often on home video tours. Or if we’re really creative, maybe an interview with the homeowner, or an agent profile. While there’s nothing wrong with that approach, maybe it’s time
According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search.
We all know the NAR stats:
• 87% of consumers start their search online, yet 48% of Internet leads are not responded to
• 90% of consumers would use the same agent again, but only 11% do
• Add these, and other equally dismaying stats, to the ability for consumers to access information without our involvement, and then mix in our industry’s reputation for less than stellar professionalism, and you come to an undeniable conclusion: to be successful in the future, you will either have to compete on price or you will have to deliver an incredible consumer experience.
(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site
(EMC)—Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be
Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in business.
What is emotional resilience? It is the ability to quickly return to a state of poise, confidence and ease no matter what curves are thrown your way.
Here are seven steps to gaining emotional resilience:
1. Have a high level of belief in yourself:
According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search independently, many turn to the Internet to find a qualified agent to help them with the process. It makes sense then, that agents that are finding the most success in today’s market are those that are taking a proactive approach to managing their reputation online.
Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success:
1. IDX maximized and leveraged. Gone are the days of just one link to search properties and forcing the visitor to do a cumbersome search each time they visit. Have an interactive MLS search on the front page of your site and include quick searches to specific information and ways to register for hot property alerts like
www.KristanCole.com. Visitors to your site want to see listings and they want to see them quickly!
(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth
In a time when just about every real estate professional around is looking for a competitive advantage, Real Living brokers and agents have truly enjoyed a market advantage for more than three years—SharperAgent’s Web-based marketing system.
According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower.
RISMEDIA, August 11, 2011—As you read these statements—all of which came from actual clients—do any of them sound familiar? If you grew up in this society then you undoubtedly were conditioned to have conflicting beliefs about success.
• “I want to be successful, but I'm afraid that I wouldn't than have any time for myself, my friends, or my family.”
• “I want to be successful, but I fear that I could not endure the amount of stress that comes with success.”
• “I can't be successful because I really don't have what it takes.”
RISMEDIA, August 10, 2011—I had no intention of making my original article,
“MLSs Taking Control of your Destiny,” a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, I was compelled to dive in further. With the hopes of inspiring future action, this article will be about reflection; holding up the proverbial mirror and acknowledging that that our habits, practices, realities and beliefs are the starting point and will ultimately dictate our outcomes.
RISMEDIA, August 9, 2011—Recently, NetFlix gently nudged their customers toward the inevitable. You can still choose between getting your movies through the mail, or by streaming online. However, if you want both, it’s going to cost you more.
RISMEDIA, August 8, 2011—As many consumers would likely agree, a good or bad customer experience can change everything. This is a reality that Illinois-based Home Warranty of America (HWA) not only takes to heart, but actively implements into its everyday business practices. With a consumer-oriented mindset at the forefront, the company prides itself on being the home warranty company that serves up the greatest customer experience possible—all day, every day. By staying in tune with the needs of those it serves, HWA maintains a firm grasp on the fact that a positive, service-driven customer experience can make a difference in the lives of all involved.
