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An ancient Chinese proverb reminds us; "To listen well, is as powerful a means of influence as to talk well." While everyone can benefit from this sage advice, these words of wisdom are particularly appropriate for professional salespeople. Would you consider yourself a good listener? Perhaps a more important question might be, how would your customers, business associates, friends and family members rate your listening ability? Their feedback just might surprise you, because most people believe they're much better listeners than they truly are.
This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS? include: Facebook case study; send up to five documents a month free with REALTOR Benefits® Program Partner, DocuSign®,;and register for a free safety webinar on social media and cyber safety. For more information visit
www.REALTOR.org. ...
Krisstina Wise, CEO of the GoodLife Team, will be delivering a live webinar sneak preview of her new neighborhood website marketing system this Thursday, September 1, 2011 at 10 a.m. PST. ...
This week, Greg Rand (
@gsrand), CEO of
OwnAmerica and host of “Rand on Real Estate” on 770 WABC, answers the main question that some listeners have: “Why is Greg so optimistic about the housing market?” Also a caller from Pennsyvania who is interested in short sales wants to know what are the drawbacks and advantages for a buyer of a short sale?
Being that the mobile technology landscape is progressing at a pace that rivals the New York minute, I make it a point to try and get as much ”mobile news” as possible on a daily basis to stay on top of things. Recently, I updated my profile with the MMA
A slow economy combined with stricter lending regulations has caused a surplus of homes in the housing market. With many homes sitting on the market for an extended period of time, it is difficult to get your listing noticed. How can you highlight the best features
What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only unhealthy for the morale of a sales force, but it is also costly in terms of time and money. Perhaps less obvious, but just as detrimental, is the negative impact excessive turnover has on eroding customer confidence and loyalty.
When we think about using video in real estate applications, the main focus is often on home video tours. Or if we’re really creative, maybe an interview with the homeowner, or an agent profile. While there’s nothing wrong with that approach, maybe it’s time
According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search.
We all know the NAR stats:
• 87% of consumers start their search online, yet 48% of Internet leads are not responded to
• 90% of consumers would use the same agent again, but only 11% do
• Add these, and other equally dismaying stats, to the ability for consumers to access information without our involvement, and then mix in our industry’s reputation for less than stellar professionalism, and you come to an undeniable conclusion: to be successful in the future, you will either have to compete on price or you will have to deliver an incredible consumer experience.
(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site
(EMC)—Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be
Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in business.
What is emotional resilience? It is the ability to quickly return to a state of poise, confidence and ease no matter what curves are thrown your way.
Here are seven steps to gaining emotional resilience:
1. Have a high level of belief in yourself:
According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search independently, many turn to the Internet to find a qualified agent to help them with the process. It makes sense then, that agents that are finding the most success in today’s market are those that are taking a proactive approach to managing their reputation online.
Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success:
1. IDX maximized and leveraged. Gone are the days of just one link to search properties and forcing the visitor to do a cumbersome search each time they visit. Have an interactive MLS search on the front page of your site and include quick searches to specific information and ways to register for hot property alerts like
www.KristanCole.com. Visitors to your site want to see listings and they want to see them quickly!
