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Marketing Archive
When it comes to real estate, it’s all about closing your next deal. Successful real estate professionals work day and night to ensure that their lead generation strategy is paving the way to greater conversions.
NAR PULSE—NAR and Second Century Ventures are proud to announce the REach™ Class of 2013. Joining the class are Bomb Bomb, Lumentus, Planwise, Reach150, Updater, and Workface. Introduced in late 2012, the REach™
It’s a REALTOR®’s nightmare: after closing, it becomes apparent that local zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, REALTORS® are obligated to know municipal regulations
As the luxury market continues to rebound, it is evident that brokers specializing within this niche are presented an excellent opportunity.
Summer Greene, regional manager at Better Homes and Gardens®
(MCT)—You are a brand. Just like Coke or Nike or Starbucks.
People think of you in a certain way. It’s how you look and what you wear.
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing,
“There is always a choice in how you look at real estate: You can grouch about how hard the business is or you can be grateful,” says Ron Cadieux of HER REALTORS®/ The Raines Group. Read on to learn how, in the real estate industry, gratitude can prove to be ...
If you are currently suffering from procrastination, let’s explore why and what you can do about it.
You don't love what you do and you're not excited about it.
If you are not eager to work, it can be because you're thinking about the money you don't have and the money that you need to make. The need to make money only appeals to your prefrontal cortex not your heart.
In a recent survey by
Forbes, it was found that over 71 percent of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s
Luxury Portfolio International® has issued a white paper on “The Emotional Role of Home,” created to bring its member firms a clearer understanding of today’s high-net-worth Americans
Editorial note: Watch for ‘In Focus with BH&G’ as a new monthly column to appear the first Tuesday of each month.
Recently, I had the pleasure of meeting Miguel Berger,
NAR PULSE—Recent changes are the beginning of the revitalization of the realtor.com® brand. The changes followed months of research on what consumers want, based on their direct input and analytics of their online behavior.
There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a poor performer on your team, you need to move on...fast!
Maintaining a business culture that focuses on and rewards the best-performing individuals is a great way to build a phenomenal business environment. Having a productive and fun workplace, where people are encouraged to innovate and create great processes, systems and marketing ideas, is often the difference between a stress-free and productive office and one filled with pressure and conflict.
Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®.
HSF Affiliates LLCSM unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal yesterday at the annual Prudential Real Estate Sales Convention, signaling a historic moment in residential real estate.
