by Susanne Dwyer | Mar 22, 2018 | Agent, Agent, Best Practices, Best Practices, Coaching, House Canary, Latest News, Lead Gen, Marketing, Teams, Trending
As entrepreneurs, we start out intending to build a successful business; however, behind any successful business is a leader who has had at least one failed venture in their past. Although the goal is to succeed, the most valuable lessons come from the ideas that...
by Susanne Dwyer | Mar 22, 2018 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Marketing
Closing a transaction shouldn’t be the end of a client relationship. In fact, it should be the start of something more—something that will put you in front of other real estate professionals, helping you become your client’s REALTOR® for life. To maintain...
by Susanne Dwyer | Mar 21, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Buying/Selling, House Canary, Latest News, Marketing, News, Niche
The following information is provided by the Center for REALTOR® Development (CRD). Current and former military are a huge demographic segment in the U.S. According to the most recent Demographics Report (2015) from Military OneSource, prepared for the U.S. Department...
by Susanne Dwyer | Mar 20, 2018 | Agent, Best Practices, Business Insights, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending
Today’s Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising...
by Susanne Dwyer | Mar 20, 2018 | Best Practices, Best Practices, Branding, Broker, Broker, House Canary, Latest News, Marketing, News, Spotlights
In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 40+ Number of Offices:...
by Susanne Dwyer | Mar 19, 2018 | Agent, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Trends
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant doesn’t paint a...