RISMEDIA, May 3, 2007-Move, Inc., announced that Lorna Borenstein has been named President of Move, Inc. In this new position, reporting to Chief Executive Officer Mike Long, Borenstein will have full P&L responsibility and lead day-to-day business operations, engineering, marketing and product development of the company.
"We are extremely fortunate to have someone with Lorna's business leadership skills as Move's new president," said Mike Long, chief executive officer of Move, Inc. "After an extensive search, we chose Lorna due to her rare combination of demonstrated entrepreneurial, operational, product and marketing talents. From focusing on legal and business affairs at Hewlett-Packard, to launching eBay Canada from her kitchen table, to managing large-scale consumer-focused Internet operations at Yahoo!, Lorna represents the best of a new generation of proven business leaders. She is ideally suited to take Move to our next stage of growth."
"We at the National Association of Realtors® (NAR) are pleased that Move has deepened its management team and attracted someone with Lorna Borenstein's abilities to manage Move's overall business strategy," said Bob Goldberg of the NAR. "Lorna's commitment to strengthening the partnership with the NAR and extending Realtor.com®, the world's leading real estate Web site and one of our most valuable member services, positions our two organizations to deliver tremendous benefits to both Realtors and consumers."
Borenstein has held a number of executive positions at Yahoo! including vice president, product for Yahoo!'s strategy on youth and education, global vice president and general manager of Yahoo! Personals and vice president, marketing of Yahoo! Search & Marketplace Group, where she was responsible for leading all marketing strategy and initiatives for this multi-billion dollar business.
"As the leader in the emerging online real estate media category, Move is extremely well-positioned to capitalize on one of the largest advertising markets that is just beginning to shift its spend online," said Lorna Borenstein. "Move has the right assets, partnerships and talent to build one of the truly great online businesses. I look forward to contributing to Move's dynamic growth."
Prior to joining Yahoo!, Borenstein served as vice president and general manager for eBay, the largest online trading community. Borenstein was initially hired by eBay to launch its Canadian business, where she was responsible for overall strategy and operations, company business development, sales and marketing, branding, merchandising, product and public relations and community interaction. Borenstein is credited with leading the team that drove eBay's explosive growth in Canada, making it the country's No. 1 online shopping destination. In 2002 Borenstein was voted one of Canada's Power 50, the annual Financial Post executive ranking of Canada's top businesswomen.
A lawyer by training, Borenstein practiced law at Peterson & Ross in Chicago, Illinois, and Osler, Hoskin & Harcourt, in Toronto, Ontario, before taking on the role of Assistant Counsel at Hewlett-Packard (HP) Canada Ltd. While at HP, Borenstein negotiated mergers, acquisitions and divestitures of HP interests, negotiated technology and outsourcing agreements, managed teams involved in complex business expansions, advised on corporate finance issues and oversaw litigation. Borenstein received her Bachelor of Civil Law and a Bachelor of Common Law, with Honors, at McGill University. She also holds a degree in Business from the American College in London, England where she graduated Summa Cum Laude.
For more information, visit http://www.move.com and http://www.realtor.com.
