RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Slow Down and Serve: 4 Ways to Achieve Client Loyalty

Home Teams
May 19, 2013
Reading Time: 3 mins read

0123leadweb.jpg

Commentary by Stuart Crawford

RISMEDIA, Jan. 23, 2008-Is excellent client service at an all-time low? Just take a look around today’s high-paced, low-loyalty and skilled-labor-shortage economy, and you’ll see that the level of client service is quickly diminishing. But does it have to be this way? Maybe if people just slowed down, they’d be able to focus on your needs.

There is a wealth of potential clients out there ready to invest in your service; all you need to do is provide quality service because it seems as though nobody else will. This is a simple philosophy that will immediately add to your overall bottom line this year. Those professionals that can service clients and impress them will have repeat business and see an immediate increase in the average dollar per transaction over those that do not provide excellent client service.

While it sounds so simple, many businesses in today’s global economy fail to follow this simple rule. Client satisfaction has been my overall number one priority since the first day I went into business for myself. I question myself daily with one simple question that keeps me focused-what do I need to do today to impress my clients? This one question will provide you with winning formula to success in any industry.

So what are some of the steps to impressing your clients?

1. Loyalty – If you want loyalty from your clients, it starts with loyalty from you. If you can help your client’s business, they will help you. Many of us have numerous clients, but, how many of us stop and think how we can help them. Introduce clients to each other, network with them; or invite them to seminars that you attend. Show that you care about their success and in turn they will care about your success.

2. Educate – Clients do not like being sold to. However, they love to invest when they feel that it has value or makes life easier for them. Instead of selling to them, educate them and then ask them if they would like to invest in a home. Words like buy, purchase, spend, cost are not in my vocabulary when dealing with clients. Instead, use words like proposal, numbers, benefit, invest, etc. to win the business of your clients. When you focus on educating instead of selling to them, you win in the long run. You must continue to win their business every day.

3. Show that they matter – Clients are just like you, they want to know that they matter over anything else. Many times professionals shut off their cell phones, e-mail or other tools that prevent you from showing that your clients matter. Too often we force people to play by our rules without meeting in the middle. Clients need to feel that they matter, and that they have a say.

4. Follow Up -Your clients are as busy as you are. But the cost for each follow up? Nothing, it is a free service. Many businesses today do not follow up and wonder why they struggle with communications and success with their clients. I relate to a story of a small garage and when I took my car to have some repairs done, the owner made a point to following up with me to make sure my car was working perfectly, I have been a client of theirs ever since. Follow up goes a long way. It aids in winning the loyalty of your clients, showing that they matter-leading to more business down the road.

What would be the impact to your business if you sat down and figured out what your clients are really worth to your business? What is the total amount that they spend with you? There is an alarming trend in North America today that we only think of our clients when the transaction occurs. Those of us who can think about our clients before or after the transaction has occurred will end up winning over those who do not.

Stuart Crawford is the Director of Business Development for IT Matters Inc., Calgary, Alberta’s award winning Microsoft Small Business Specialist.

ShareTweetShare
Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

Related Posts

The September Issue of Real Estate Magazine Is Now Live
Agents

The September Issue of Real Estate Magazine Is Now Live

August 29, 2025
The Power of Connection: Fueling Agent Success
Agents

The Power of Connection: Fueling Agent Success

August 28, 2025
Building and Sustaining a Successful Team
Brokers

Building and Sustaining a Successful Team

August 25, 2025
Brian Buffini Says ‘It’s Time to Get Back to Work’ With Stability Returning to the Market
Agents

Brian Buffini Says ‘It’s Time to Get Back to Work’ With Stability Returning to the Market

August 21, 2025
3 Things to Consider Before Building a Social Media Content Calendar
Agents

3 Things to Consider Before Building a Social Media Content Calendar

August 26, 2025
Advocates and Innovators In Action: Nominate a 2026 Newsmaker Today
Agents

Advocates and Innovators In Action: Nominate a 2026 Newsmaker Today

August 19, 2025
Tip of the Day

Connect With More Leads Using REW Dialer’s Caller ID

REW Dialer’s Caller ID lets agents display their own number, helping increase answer rates. It’s the only dialer that combines automation and call tracking while allowing agents to use their personal number. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Happening Tomorrow: RISMedia’s 37th Annual CEO & Leadership Exchange Kicks Off in D.C.
  • American Outlook Divided by Generation, With 42% Saying Economy Will Worsen
  • Final Offer Expands Services into the Dallas-Fort Worth Metroplex

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X