RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Helping Real Estate Agents Create Cutting-Edge Websites

Home News
February 14, 2008
Reading Time: 2 mins read

RISMEDIA, Feb. 15, 2008-Starting as a Web project and ending as a personal quest, LuxuryRealEstate.com launched the completely redesigned version of www.miamirealestate.com, the website of Audrey Ross of Christie’s Great Estates – Esslinger Wooten Maxwell.

“When visiting miamirealestate.com, it is clear that it is the most modern Website to date to have been developed by Luxury Real Estate,” said Michael Edlund, director of Technology for Luxury Real Estate, who personally oversaw this project. “Working with Audrey Ross and her team has been extremely personal for me and I am very proud with the end result.”

With the website’s dynamic changes online, viewers can expect to find cutting-edge features as they search for luxury homes on the site. These features include searches of the Multiple Listing Service, global LuxuryRealEstate.com listings and interactive maps. In addition, viewers can find slideshows, currency conversion virtual tours, printable flyers, open-house galleries, neighborhood information, nightly e-mails with listings that match their interest profile and more.

“The extensive functionality is just the beginning though,” Edlund said. “The Audrey Ross Website is unique compared to other real-estate Websites, since the luxury-lifestyle aspect is the number-one focus. In a competitive online real-estate landscape, where every Website can publish every listing in an area, one has to find other ways to stand out from the crowd. Miamirealestate.com does this by providing a better luxury-lifestyle guide to Miami than anyone else.”

Miamirealestate.com is powered by LRE Realty Master, a newly developed web application for maintaining all aspects of a real-estate Website: listings, leads, neighborhoods, communities, internal-document management, media files, editorial content, blogs, Search Engine Optimization information and more. This website is entirely compatible with Internet Explorer 7, which becomes Microsoft’s new standard Web browser.

Michael Edlund, the director of Technology for Luxury Real Estate, studied journalism back in his native Sweden and has introduced powerful editorial workflows for managing content on miamirealestate.com in order to support the content-dense luxury-lifestyle section. This is also significant as Search Engine Optimization becomes increasingly important.

“Mrs. Ross is a luxury-lifestyle superstar, and we wanted to create a website that matches her level of professionalism,” Edlund said. “Our design emphasizes minimalism, elegance and style since Audrey Ross will primarily target a European audience. There are also localized websites in Spanish and Russian hosted in the local markets to maximize the local attention and search-engine positioning.”

According to the company, Ross is one of the most-successful luxury real estate professionals in the United States. Her clientele list includes Fortune 500 executives, film stars, international entertainment figures, sports celebrities and heads of foreign countries.

For more information, visit www.LuxuryRealEstate.com.

ShareTweetShare
Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

Related Posts

Commissions Still (Slightly) Down One Year Post-Settlement
Agents

Commissions Still (Slightly) Down One Year Post-Settlement

September 8, 2025
Why Real Estate Team Leaders Aren’t Properly Motivating Their Agents
Agents

Why Real Estate Team Leaders Aren’t Properly Motivating Their Agents

September 8, 2025
New York on Top of $55.1 Trillion Housing Market Nationwide: Report
Industry News

New York on Top of $55.1 Trillion Housing Market Nationwide: Report

September 8, 2025
Mortgage
Industry News

Mortgage Rates Drop to 11-Month Lows as Market Eyes Fed Rate Cuts

September 8, 2025
MLS Now Unveils New Brand Identity Reflecting Its Agent-Focused Mission
Industry News

MLS Now Unveils New Brand Identity Reflecting Its Agent-Focused Mission

September 8, 2025
Court Report: Broker Suing NAR Files Appeal for Dismissed Lawsuit
Industry News

Court Report: Broker Suing NAR Files Appeal for Dismissed Lawsuit

September 8, 2025
Tip of the Day

The $5M Risk: Why I Gave It All Up to Build Something Bigger

The biggest risk I’ve ever taken: Stepping away from a highly successful real estate career to pursue a vision of building something greater, building a company from scratch. Learn more.

Business Tip of the Day provided by

Recent Posts

  • Commissions Still (Slightly) Down One Year Post-Settlement
  • Why Real Estate Team Leaders Aren’t Properly Motivating Their Agents
  • New York on Top of $55.1 Trillion Housing Market Nationwide: Report

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X