Home Sweet Home — StyleDesigner Allows Consumers to Scratch Their Nesting Itch

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RISMEDIA, March 4, 2008-In a time when home buyers need every reassurance that they are making the right purchase, Obeo has developed a high-tech way to meet this very basic buyer need.

The consumer-engaging StyleDesigner allows buyers to virtually remodel a home to reflect their style as well as their brand preferences.

Here’s how: By working with a Realtor who utilizes Obeo’s Web-based tools for marketing and sales, consumers are a few mouse clicks from changing the colors of the walls, modifying carpet to become hardwood flooring or even updating a kitchen.

Statistics from a recently conducted survey of more than 500 buyers by National Polling Service and Obeo validate a buyer’s embracing of this sort of technology. Approximately 80% of buyers said this type of virtual remodeling technology would be helpful or very helpful in their decision-making process.

Not only does Obeo’s StyleDesigner do this, but it does so with recognizable brands that buyers want in their homes.

“Buyers want real estate professionals to speak the same language as the retail brands they already know and love. Brands like Target, Nike and Apple have shown the profit potential of creating brands consumers identify with and value,” said Glade Jones, Obeo’s CEO and president. “By integrating virtual decorating and remodeling tools and doing so with recognized consumer brands, Obeo helps the agent create a much more consumer centric marketing approach. Ironically, tools like StyleDesigner that are so consumer centric allow the agent to be involved in the home buyer’s entire homeownership experience, not just the transaction phase. This helps keep the agent more relevant than ever before in a home consumer’s mind.

Through the power of www.obeo.com, the company says that this new product technology is further enhanced by Obeo’s top-ranking exposure platform that includes listing syndication to the top real estate listing sites, which places the property in front of millions of consumers’ eyes.

For more information, visit www.Obeo.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.

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