In partnership with Mobile Real Estate ID, The Real Estate Book has expanded its advertising packages to include new mobile marketing tools at no additional cost, the company has announced.
Text messaging with lead generation, QR codes and single property mobile pages are now part of the basic advertising package offered by The Real Estate Book through its collaboration with Mobile Real Estate ID.
“Our partnership with The Real Estate Book is in perfect alignment with our mission, to bridge the gap between buyers and sellers. Using QR codes and text codes in print drives more consumers to mobile sites.- This is a partnership that helps make print come alive and I jumped at the chance to be a part of it.” says John Lim, President and CEO of Mobile Real Estate. “Text messaging and QR Codes continue to gain adoption within marketing and advertising, through this partnership our technology will now allow buyers to interact further with the printed advertisement.”
Recent studies show that 25% of home buyers are visiting real estate-related websites from their web-enabled mobile devices or “smart phones.” Print advertising helps consumers find and access these mobile websites—whenever and wherever they happen to be—allowing them to see more information about the property, additional photos, maps, pricing, details, etc.
In addition to advertisements The Real Estate Book, REALTORS® can also utilize these mobile tools in other printed materials such as business cards, “Just Listed” mailers, postcards, or “For Sale” signs, further extending their value.
According to MRE, single property mobile websites along with agent mobile websites provided by Mobile Real Estate are optimized for the specific mobile web-enabled device being used so they display appropriately on an iPhone, an Android, or a Blackberry. Because of this, they offer ease of use and the best user experience for the consumer. Functionality is the most important factor to keep an average of one out of four visitors engaged, in order to turn into an active lead.
Rebecca Chandler, vice president of Network Communications, Inc., publisher of The Real Estate Book, was recently quoted as saying, “We’re really starting to see how much mobile traffic we can generate and are finding new ways to reach and connect with consumers through their smart phones. They now have the basic expectation that they can surf your site on their phones in a logical and rewarding way. When they do, our advertisers are reaping new benefits.”
“Shopping for a home is an inherently mobile experience; driving through neighborhoods, in and out of cars and homes. We’ve always known this and this need for portability was an early contributing factor to making The Real Estate Book digest sized. Today we have combined the usefulness of a handy printed piece with the power of the mobile phone to further extend value to our advertisers and the home shopper.” added Scott Dixon, President of Network Communications, Inc.
John Lim went on to add, “This partnership brings two powerful companies in the real estate space together, while bringing two forms of media together. That amplifies the value we each bring to our advertisers and to each other.”