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Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best bet.

Keywords, or better yet, key phrases, are the tools people use to dig up what they’re searching for on the Internet. For video producers, the best place to start using them is in the title of your video. A lot of people phrase their search in the form of a question. For example, a query like ”How-To Paint a House” might produce a truckload of responses about everything from what type of paint to use to what kind of brushes and scrapers work best. But if you’re in the business of selling paint sprayers, combining the question with a specific answer such as “How To Paint a House With a Paint Sprayer”would really narrow your focus—and make finding you a lot easier for customers specifically looking of a paint sprayer.

Other examples of self-serving video titles might include “How to Lose Weight by Fasting,” ”How to Learn Cross Stitching Online,” or “Cutting Vacation Costs with Time Shares.” Remember, it’s all about narrowing the focus. The easier you make someone’s search to find your product, the better it is—for them, and for you.

Stephen Schweickart is the co-founder of VScreen.

For more information on this topic, visit VScreen’s site at http://www.vscreen.com/

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