Coldwell Banker Residential Real Estate LLC, the largest residential real estate brokerage in Florida, announced recently that it has acquired the assets of two companies in Brevard County, Fla., a new market for the company. Pruitt Real Estate has two offices and approximately 70 sales associates, and Keldorff, Inc., which does business as ERA Showcase Properties & Investments, has seven offices and more than 100 sales associates. With the acquisitions of these two companies, Coldwell Banker Residential Real Estate has more than 80 offices and nearly 4,800 sales associates in Florida.
Coldwell Banker Residential Real Estate LLC is a subsidiary of NRT LLC, the nation’s largest residential real estate brokerage company. NRT operates the company-owned brokerage operations of Realogy Holdings Corp. (NYSE: RLGY).
“We are very pleased to welcome Pruitt Real Estate and ERA Showcase Properties & Investments to our operations,” says Clark Toole, president of Coldwell Banker Residential Real Estate in Florida. “Their professionals bring an excellent reputation in the industry and local community, and we are especially excited that these acquisitions will expand our footprint into a new part of the state. This further strengthens our leadership throughout Florida and helps us better serve our relocation clients.”
Under the leadership of Michael Pruitt and his father, James H. Pruitt before him, Pruitt Real Estate has provided professional real estate services to the local community since 1954. A prominent and respected business leader committed to fostering economic growth in Brevard County, Pruitt will become a managing broker with Coldwell Banker Residential Real Estate and manage its Brevard County offices.
“Our firm has played an important role in Melbourne’s real estate industry for almost 60 years, and we look forward to entering this new phase of our growth,” says Michael Pruitt. “Being a part of Coldwell Banker Residential Real Estate will enable us to be part of a global network with incredible brand strength, online reach and marketing resources, which will benefit both our clients and our sales associates.”
Barb Keller and Jean Burgdorff purchased ERA Showcase Properties & Investments in 1999, and have since built it into a highly successful company with a stellar reputation. Keller and Burgdorff will be involved with Coldwell Banker Residential Real Estate’s business development efforts.
“We believe our firm’s business philosophies and practices are a good match with Coldwell Banker Residential Real Estate and that our sales associates and customers will benefit from their global network, brand strength and online exposure,” said Keller. “We will gain access to a vast array of innovative tools and technology to support our business and provide enhanced service levels to local, national and international customers.”
These acquisitions follow on the heels of Coldwell Banker Residential Real Estate’s March acquisition of the Luxury Team of Florida Real Estate Group based in Palm Coast, including nine sales centers, which gave the company its entrance into Flagler, Volusia and Osceola Counties.
For more information, visit www.coldwellbanker.com.