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You’d be amazed to see which brands are now on Pinterest. Major players like Real Simple Magazine, Lands End, Mashable and others are using the site to drive traffic back to their own sites. This easily accessible marketing opportunity is almost too good to be ignored, but as a busy real estate professional, you must ask yourself: “Can my business benefit from utilizing Pinterest’s unique capabilities?”

When Homes.com heard that Pinterest was breaking traffic and user records, the first thought was to determine how our brand could benefit from such a program. With the limited amount of time there is and the sheer volume of market venues available, you as a business person must ask the same questions. Do any of these benefits align with my company’s business goals? Will my invested time reap significant ROI rewards? Is my business’ branding the kind that would be successful on Pinterest?

In our next installment, we will dive into the uses of Pinterest in real estate marketing and engagement opportunities available through this emerging visual social network.

Homes.com has put together a FREE guide about how to succeed with Pinterest. Download it here: http://connect.homes.com/marketing-resources/free-real-estate-guides/pinterest-for-business/

Erica Campbell Byrum is the Director of Social Media for Homes.com.

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