Even though Twitter may seem fun and casual, and you may be tempted to tweet whatever you feel like, beware. Twitter is really a powerful social media tool that can often make or break your business’ online marketing strategy and image.
So if you haven’t yet, get with the micro-blogging program. Before you get too tweet-happy, though, consider these seven Twitter-related mistakes that business owners will want to avoid:
Not disclosing paid endorsements. The Federal Trade Commission requires anyone who’spaid to endorse a product to disclose that in their tweet. So if you’re giving something of value to your Twitter followers in hopes they’ll promote your business in their tweets, make sure you remind them to disclose the fact that they’ve been paid to endorse your company.
Not following certain hashtag protocol. Hashtags are one of the easiest and most common ways for your business’ Twitter account to get clicks. Remember to use them sparingly though (in the Twitter-verse, that’s still pretty often), and to check what’s popularly trending that day so that you stay relevant.