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It’s also important to keep in mind what search engines look for: social signals. They look at how many likes you have on content, how many shares and how many comments. They also look at how good your connection, reach and amplification are.

For brokerages or real estate agents who have an assistant or intern tasked with keeping their Facebook page up-to-date, administrator roles are an easy way to control the amount of access he or she is given. Give them access to everything, or just to the content creator, or set their access to that of a moderator so they can send messages as the page and respond to and delete comments.

A business page also gives you the ability to add apps, which can explain more about your business and your specialty. You can also feature listings, provide a newsletter opt-in form and run contests.

There’s pretty much an app for anything, and you can also cross promote with Instagram, Pinterest, YouTube or any social handle that has integration, at no cost.

In addition, with a business page, you don’t have to worry about the risk of having your personal information sent out to the public. All the protective data is safe, which isn’t always true with a personal page.

Another advantage is the interactive element. You can create conversations so that clients, or even potential clients, have an opportunity to acquire information and also provide feedback.

There’s also Facebook Insights, which provides businesses with analytics to gauge the performance of their Facebook activity and demographic. By exporting and digesting thousands of rows and columns of information, you can better understand your customer.

For more information, visit www.homes.com.

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