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2. Explain Why the Home Is a Perfect Match

Buying a home is as much a personal decision as it is a financial one. Thus explaining the reasons a particular listing is a perfect fit for the buyer adds a face to the transaction. Nourmand describes how one of her buyers was an artist. “She saw the guesthouse at the end of the yard. She immediately knew it would be the ideal place to work. Having an art studio made the listing the home of her dreams. So we added that information to the letter,” she says.

3. Highlight the Community’s Strengths

As the saying goes, “Real estate is about location, location, location.” Buyers should highlight the neighborhood’s appeal. For example, if the home is located close to work, buyers can describe how they look forward to experiencing a higher quality of life due to shorter commutes. In addition, if they have children, the letter can state how they anticipate sending their kids to high quality local schools. Or, if buyers are empty nesters, they can explain how they look forward to walking to nearby restaurants and retail areas.

Nourmand recommends that agents compose the buyer’s letter on behalf of their clients. So if you’re planning to place an offer on a home, write down how the listing appeals to you. “Describe what works. Imagine you were the seller, what would you like to hear? Then discuss with your agent the role a letter will play in the offer,” says Nourmand. With residential real estate in high-demand markets showing a strong comeback, you must stand apart from your competitors. The buyer’s profile demonstrates your strong financial position and commitment to closing a deal as quickly and smoothly as possible.

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