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Mortgage Returns, a provider of CRM technology and automated marketing solutions for the mortgage industry, announced the company has launched its Business Analysis Reports, an in-depth report giving mortgage originators’ marketing departments information on production statistics, marketing ROI, customer retention and loan officer performance that can be used to increase the impact of their marketing efforts.

The Business Analysis Reports are designed to compare lenders’ marketing performance to that of their peers, enable sales managers to evaluate branch performance, empower marketing departments to track ROI and allow loan officers to review marketing activities and results in order to make changes to current marketing plans.

“The Business Analysis Reports enable lenders’ marketing departments to know precisely where they stand compared to their competitors and how they can optimize their marketing to deliver maximum ROI,” says Jim Blatt, president and CEO of Mortgage Returns. “This tool helps identify the marketing gaps many mortgage lenders are coping with when using incomplete CRM systems by empowering them to deliver measurable results, even as overall production numbers decline.”

The Business Analysis Reports are part of Mortgage Returns’ TRUE CRM concept, an educational initiative designed to educate mortgage lenders’ on the difference between incomplete and less effective CRM solutions to more comprehensive systems that are designed to achieve higher results in a more competitive marketplace. The TRUE CRM checklist can be used by originators to quickly evaluate whether or not they are using a complete or incomplete CRM.

For more information, visit www.mortgagereturns.com.

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