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Video not only works to showcase the property, but to connect the client to yourself—the REALTOR®—as well. “Video is very different than pictures because you can actually meet the clients and allow them to put a face to a name. If they see who you are, this helps with the connection,” says Hur.

Trust is even more important with global real estate, where clients won’t be able to meet with you frequently or visit the properties in person. This means that making a connection is critical and references are everything. “At the end of the day, your global consumers want the same as those in the U.S.: excellent service, trust, expertise and a great relationship,” comments Rojas.

Hur echoes her sentiments: “It’s all about communication and building a personal relationship with every client—that’s the way you’re always going to retain and build your international business.”

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