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Tip No. 2: Post Prize and Giveaway Rules.

Consider hosting a giveaway within your Twitter party to attract an audience. But make sure to post the rules of the giveaway on your company website or elsewhere.

You will want to include clauses on eligibility, how to enter, the selection process, the prizes and their retail value, conditions of the prizes, conditions of participation (that includes waivers and a publicity release), and a disclaimer to limit liability for errors from your end.

Tip No. 3: Talk to an Attorney.

In many cases, there’s a very fine line between payment and simply allowing someone to attend your party. So if you’re unsure whether you are actually “paying” your partygoers to market your company, you may want to talk to a small business attorney first.

An attorney will also be able to help you figure out the official rules you should adopt for your Twitter party.

For more information, visit www.findlaw.com.

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