RE/MAX saw a demand to deliver customized messaging and offers to the users of its different web properties and wanted the ease of a cloud-based solution.
To address this challenge, the company selected Qualtrics Site Intercept for its web targeting capabilities and ability to gather insights and deliver content in real-time, based specifically on customer behaviors on the website.
“With a global network of customers, brokers and agents, Qualtrics allows our technology teams to rapidly adapt to the ever-changing demands of the marketplace,” said John Smiley, Technology Strategy Officer, RE/MAX. “Without any formal IT training, Qualtrics Site Intercept allows our marketing team to quickly gather insights from website visitors and customize campaigns, while Qualtrics Research Suite helps us better understand the voice of our customers, so we can provide them with the best experiences possible.”
“The customer is king. As such, global firms must understand their needs and wants to generate the positive, rewarding and brand relevant experiences that produce lifelong customers,” said Danielle Wanderer, head of marketing, Qualtrics. “RE/MAX understands this imperative. We are delighted that Qualtrics can provide the enterprise survey technology required to access the real-time insights needed to thrive in today’s highly competitive markets.”