Despite all the advancements in technology, only 41 percent of recent buyers believed technology skills were very important in selecting a real estate agent, according to NAR’s 2012 Profile of Home Buyers and Sellers. More than four out of five home buyers considered their agent’s honesty, integrity, knowledge of the purchase process, responsiveness, knowledge of the real estate market, and communication skills to be more important characteristics.
As new and more advanced ways of leveraging technology emerge in the decade ahead, there is no doubt that REALTORS® will continue to adopt those technologies to improve their business and better serve their clients. In fact, NAR’s recently created Predictive Analytics group will be working closely with the Center for REALTOR® Technology to leverage the information gleaned from these and other technology trends to give REALTORS® insights into ways they can better meet the needs of their clients and customers.
In 2001, NAR established the Center for REALTOR® Technology to provide technology leadership, guidance and assistance to REALTOR® associations and members. Through its mission of evaluating, implementing and applying emerging technologies, CRT makes available informed industry insight, research and open-source applications.
For more information, visit www.realtor.org.