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The National Association of REALTORS® recently announced that SmartZip Analytics, a national leader in real estate analytics and predictive marketing, is the first company selected to join the 2014 class of REach™, http://www.narreach.com/ the strategic growth technology accelerator founded and managed by NAR’s investment arm, Second Century Ventures.

Consistent with REach’s mission to provide a platform from which successful technology companies can launch into the real estate vertical, SmartZip’s combination of big data, sophisticated analytics and marketing automation solutions provide advanced insight into 95 million homes across the country and help real estate agents more efficiently grow their sell-side listings business. Its flagship product, SmartTargeting, integrates patent-pending predictive analytics with precision online, social and offline marketing so agents and brokers can focus their efforts on homeowners with the highest propensity to sell their home. Real estate professionals have reported increased closings, larger home seller pipelines and higher profitability directly related to implementing the SmartTargeting solution.

Real estate is one of the largest industries powering the U.S. economy, representing 2.5 million jobs and 15 percent of the GrossDomestic Product.

“The seven companies in last year’s REach class experienced growth rates ranging from 100 to 2000 percent and collectively raised about $10 million as a result of their success in the program. Innovation in this industry is growing – more than $2 billion were invested into real estate related technology companies last year alone,” says Constance Freedman, NAR Vice President of Strategic Investments and REach Managing Director. “Like most of our portfolio companies – including DocuSign and Planwise – SmartZip exemplifies the kind of company we want as part of REach because its technology offers strategic benefits to the real estate industry and can easily be expanded to address other verticals.”

Avi Gupta, president and Chief Executive Officer of SmartZip Analytics, says, “We are honored that REach selected us to join its 2014 class. Joining forces with NAR and Second Century Ventures validates the importance of our innovative technology to the future of the real estate industry. REach participants have a track record of successfully expanding customer bases and product offerings, and we are confident that working with REach will be pivotal to accelerating our growth.”

REach accepts companies at all stages of growth that wish to address the real estate ecosystem. Designed to focus on education, mentorship and exposure to NAR’s strategic expertise, the accelerator selects just six to 10 companies per year to provide access to one of the world’s largest industries and NAR’s membership.

The accelerator will continue to accept applications at its web site through March 21, 2014. Learn more at http://narreach.com.

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