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Point2 announced recently that its MLS and Association Consumer Portal for the Reelfoot Regional Association of REALTORS® (RRAR) is live. The new website, RRAR.org, provides consumers and real estate professionals with the most current real estate data for areas in northwestern Tennessee and southwestern Kentucky.

The Point2 MLS and Association Consumer Portal uses data directly from the RRAR Multiple Listing Service (MLS ) to display searchable real estate listings in Tennessee’s Lake, Obion and Weakly counties, including homes for sale, commercial properties and farmland. The portal is designed to maximize the online exposure of RRAR members’ listings, while allowing the association to control and maintain the value of their listing data.

Another prominent feature of RRAR.org is its “Find a REALTOR®” tool that connects home buyers and sellers with local real estate agents.

“This was a straightforward decision for us,” comments Jennifer Hooks, association executive at RRAR. “Point2 has been providing listing syndication for RRAR for the last two years. We knew Point2, with its reputation as an industry leader in real estate technology and online marketing, would be the perfect fit to provide consistent and accurate data from our MLS. Whether the consumer is selling property or just beginning their search, buyers and sellers in northwest Tennessee and west Kentucky now have an additional resource from their REALTOR® for each step in every real estate transaction.”

RRAR celebrates its 50-year anniversary as a real estate trade association this year and is pleased to be able to continue their history of innovation by creating this real estate portal to better serve their members and the community.

“MLS public portals are becoming an in-demand, value-added service of MLSs and associations across the country,” says Point2 Industry Principal Saul Klein. “Point2 is excited to bring this service to the members of the Reelfoot Regional Association of REALTORS® and the public. The aggregation of the most up-to-date real estate data originates with the MLS.”

For more information, visit t RRAR.org and Point2.com.

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