Now, more than ever, NAR leadership needs to work as a partner with other industry organizations and players: “The perfect scenario will be to see the MLSs, large brokers, small brokers, large boards and small boards all work together, not only to benefit the bottom line, but to enhance the process for our members to make the best living they possibly can,” says Polychron.
The continued competition among the online listing portals presents an ongoing challenge for traditional real estate, one that NAR must be ready to meet head on, Brown and Polychron agree.
But it’s not about stifling technological progress or competition, Brown says. It’s about making sure REALTORS®’ valuable role in the transaction isn’t lost in the process, thus diminishing the experience of buying and selling.
“You have to be willing to be involved not only to protect your industry but also to advance it and better serve the consumer in the future,” Brown says. “Although we [REALTORS®] are a million individuals, we must move forward with a common voice, common interests and common goals. We need to think of ourselves not just as Steve Brown from the Dayton Board of REALTORS®, or Chris Polychron of the Hot Springs Board, but Steve and Chris from NAR’s REALTOR® Party.”
For more information, visit realtor.org.