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LinkedIn_Card_BH&GWith LinkedIn being the go-to spot for professionals, real estate agents now have a whole new territory at their disposal. If business is conducted online, and companies are scouting potential employees through LinkedIn connections, it makes sense for agents to bolster their online presence and use it to their advantage.

This isn’t news, nor is it mind-blowing. Most people know the importance of social media and its effects on professional relationships. We’ve noted before how agents using social media are more likely to close on deals and exceed quota. Still, many are traditional in their practices while others are confused on how the social media, particularly LinkedIn, can positively influence their careers.

Here’s what to do:

–       Take it seriously. LinkedIn is an online resume; a profile is a job in a box. It is the best way for people to gauge what someone has done professionally and who they know professionally. It’s a great way to find work and advertise jobs. It’s the perfect place to discuss business issues and plan events. There are more than 250 million active users on LinkedIn, making it one of the largest social media tools online. That alone is reason to have an active presence.

–       Make it pretty. Aesthetics attract clients. While agents are ultimately selling houses, they are also selling themselves. A well put-together profile catches the eye and grabs attention. Networking is about presentation, no matter the medium used. Of course, good looks need substance in order to last. Personality and professional experience are part of the package (and that’s where taking it seriously matters).

Read the rest of Taking LinkedIn Seriously in our latest Clean Slate blogpost. Remember, whether you’re a social media novice, or addicted to checking your notifications, real estate agents can (and do) benefit from using sites like LinkedIn for business. It’s quick, constant, and believe it or not, personal. More important, it’s where everybody is, including homebuyers.

For more on Better Homes and Gardens Real Estate, visit www.bhgrealestate.com.

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