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When it comes to discovering the power of public records for prospecting, real estate agents are often so impressed that they either want to hide their newfound tools from the competition, or share them far and wide.

That’s according to Nikki Morgan, MLS sales executive at CRS Data. She’s spent years speaking with REALTORS® about how to leverage public records. Morgan and her colleague, Danielle Longdue, recently explained how public records can be used for prospecting and acquiring business intelligence. 

Lead Generation Tools
One of the great advantages of prospecting with public records is that you can target a very specific geographic area. Your public records tool can help you narrow down a prospecting area in several different ways:

  • Drawing a shape on a map to pull up all properties within that area
  • Narrowing down by zip code or subdivision
  • Specifying a distance from a certain property within a radius of up to 10 miles

Once you’ve selected a geographic area, you can execute multiple types of prospecting campaigns, including:

  • New listing campaigns– In addition to your social media and comprehensive digital outreach, consider sending a postcard or flyer to everyone in the immediate area advertising the home.
  • Open house campaign– Send an open house invitation to homeowners living near your listing. With a growing influx of digital advertising, a tangible mailer can often earn a second look!
  • Sold listing campaign– Once you’ve sold your listing, it’s time to brag a bit. Send out a postcard or flyer that shows the selling price you were able to achieve for the home.
  • Seller prospecting campaign– With home prices skyrocketing, you can drum up seller leads by sending out marketing material and designing a digital ad campaign that explains how lucrative it is to sell.

Maximizing Your Public Records Reports
Once the leads should start flowing, it’s time to create a thorough, personalized property report for your client.

With CRS Data, you can add your own logo, headshot and contact information to your report. “Who doesn’t love putting their name and information on a nice report?” says Morgan. “It’s better than a business card, and clients will hold on to it longer.”

Longdue and Morgan also recommend customizing property information within your reports if needed. CRS Data, for example, allows agents to edit the square footage of a home, along with the number of bedrooms and bathrooms, to ensure accuracy. 

To learn more about CRS Data, please visit crsdata.com. 

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