When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet effective branding goes so much deeper than this.
The object may be to attract attention on one level, but branding is also a tool for building a distinctive image in customers’ minds. That image, advises LogoNerds.com, can be what sets a business apart from the competition.
“One vital component of building a recognizable brand for your business is to find its unique attributes and then build upon them,” explains LogoNerds.com founder Joseph Messina. “Highly successful companies have discovered how they can provide their customers with products and services they can’t get anywhere else, and their brands communicate that eloquently. Any business can learn to do the same.”
To help businesses get the ball rolling, LogoNerds.com offers five key brand building insights:
1. Increase Recognition. Think about the logos of the most successful companies in the world. They’re simple and recognizable even without displaying the company name. When a business’ brand is easily recognized, people are more likely to view that business as professional, trusted and credible.
2. Earn Customer Trust. Customers are justifiably wary of any business they don’t know. “Your business and brand must instill a sense of trust within your customers if you want them to come back and refer their friends,” says Messina.
3. Build Customer Loyalty. Building a sense of loyalty in customers is easier when they associate a business with a strong brand. Creating an emotional attachment to a brand in customers’ minds makes it more difficult for competitors to win them over.
4. Gain Referrals. When consumers search for a product and find multiple options, they usually end up asking friends for advice on which one will be the best choice. Messina notes, “Existing customers are far more likely to refer their friends to your products and services if you have a tried and true brand.”
5. Stand Out from Your Competitors Online. Even the best designed sites can get lost in the noise of the Internet. “If your brand is recognizable, previous customers will be able to pick out your site out again from among the competition,” Messina explains.
For more information, visit www.logonerds.com.
