Social media has increased the expectation among consumers that your real estate business will have a credible online presence. Consumers actively using the Internet for their real estate search are making assumptions with the click of a mouse.
Those conclusions are based on first impressions made through your Facebook, Twitter, Google+ or Pinterest pages. Visitors not only critique who you are due to the design and content found on your social sites, but the approach, voice and tone of the page.
Most importantly though, they are looking at whether you maintain a consistent presence.
Why Social Media Isn’t Working for Your Business
Being present and active in your social media marketing efforts will require a commitment to sharing, engaging and connecting with consumers on a daily basis. For many, this becomes the stumbling block to success. There is a lack of planning on the front-end and no strategy to drive any achievable or measurable goals forward.
Setting attainable goals allows you to see the big picture. Not only does it incorporate social media into your overall marketing strategy, but it also keeps your “eye on the prize.” Knowing your end goal and desired results allows you to focus your time, energy and money on what is working rather than simply throwing ideas at a wall and hoping they stick.
Rebekah Radice is the Manager of Industry Engagement for Better Homes and Gardens® Real Estate and serves as “the voice” behind the brand.
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