RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

How to Help Your Client When Their Short Sale Isn’t Short

Home Best Practices
By Zoe Eisenberg
July 10, 2013, 4 pm
Reading Time: 2 mins read

Real estate client with agentThe term “short sale” is a bit of an oxymoron considering the often arduous task of actually completing one. A short sale occurs most often when the homeowner has a financial hardship, and so a lender agrees to accept less than the amount the homeowner owes. However, these complicated processes can take months to complete, and depend on a myriad of variables, including the number of involved lenders and any attached mortgage insurance. The transaction is not a simple one, and when a buyer or seller is laboring over a short sale for six months or longer, it can be hard to keep spirits high.

You may remember that 2012 was dubbed the “year of the short sale,” and short sale inventories were booming. As the real estate climate changes, the abundance of short sales on the market seems to be equating to a slower selling time. In April, the median time on the market for all single family homes was 74 days in February, up from 71 in January, according to the National Association of REALTORS®. Short sales had a median of 101 days on market, up from 94 in January. While this data seems to imply that the length of time it takes to complete a short sale is growing, not all experts agree.

“From my experience, the short sale process has actually gotten shorter and easier to manage. Cooperative and streamlined short sales, which most of the banks have implemented, have actually sped the process, requiring less paperwork and resulting in faster turnaround,” notes Brandon Brittingham, a Long & Foster agent who has closed hundreds of short sales. Brittingham is also the co-creator of Short Sale Campus, a training and marketing program to help sales associates better manage the short sale process. Below are several of his tips for keeping clients in good spirits, and ensuring that their short sale process goes as smoothly as possible:

Page 1 of 2
12Next
ShareTweetShare

Related Posts

Empowering Homeowners With Confidence and Control
Industry News

Empowering Homeowners With Confidence and Control

March 20, 2026
Zillow
Industry News

Zillow Finds ‘Motivation and Momentum’ Peaks in May for Home Sales

March 20, 2026
NWMLS
Agents

Compass Wins First Round Against NWMLS in Legal Showdown

March 20, 2026
Mortgage Rates Drop Again, Hitting Lowest Level Since September 2022
Industry News

Mortgage Rates Hit Highest Level of 2026

March 19, 2026
Compass
Agents

Compass Pressures MLSs Who ‘Double Down’ on Premarket Restrictions With Fiery Open Letter

March 19, 2026
The Women of Brands by Integra
Brokers

The Women of Brands by Integra

March 19, 2026
Please login to join discussion
Tip of the Day

3 Questions Every Agent Should Ask Hesitant Buyers

In today’s market, agents who move deals forward aren’t the most aggressive; they’re the most curious. The right questions don’t pressure buyers into action; they help buyers articulate what’s holding them back. Read more.

Business Tip of the Day provided by

Recent Posts

  • Empowering Homeowners With Confidence and Control
  • Zillow Finds ‘Motivation and Momentum’ Peaks in May for Home Sales
  • Compass Wins First Round Against NWMLS in Legal Showdown

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X