Today’s Ask the Expert column features Cindy Fauth, Global Marketing Manager for the National Association of REALTORS®.
Q: How can agents market themselves as an “international specialist” to overseas buyers?
A: Recognizing the opportunities for global business in your local market is one thing, but being recognized as the international specialist by foreign buyers is quite another. Taking advantage of the following resources can help you get noticed across time zones.
1. Network Locally – From foreign companies to international students at local colleges and universities to local industry professionals and local international groups, there’s a wide range of established international presence in nearly every U.S. market. NAR Global offers local market assessment case studies on “unlikely” states, including Georgia, Washington, Ohio, Alabama, Colorado and Kentucky, to demonstrate the variety of ways in which you can identify global business. Much of the information is paralleled in many other markets and can be applied to your area.
