Affiliate of Quicken Loans to Debut End-to-End Platform for Real Estate
In-House Realty, an affiliate of Quicken Loans and subsidiary of Rock Holdings, Inc., has acquired ForSaleByOwner.com for $2.5 million, according to an SEC filing by Tronc, Inc., the company’s former owner. ForSaleByOwner.com is exclusively focused on for sale by owner (FSBO) homes and transactions.
According to In-House CEO Doug Seabolt, the acquisition will contribute to its goal of an end-to-end platform for real estate, which will include Quicken Loans’ Rocket Mortgage, the completely digital mortgage platform.
“We are in relentless pursuit of eliminating the complexities and stress that can sometimes accompany buying or selling a home,” says Seabolt. “In the coming months, In-House Realty will introduce a fully integrated platform that will combine home search, connecting consumers with one of our trusted Partner Agents and partnering with Quicken Loans’ Rocket Mortgage to provide the world with the clearest, simplest and least-stressful end-to-end home-buying and home-selling experience found anywhere.”
Agents and consumers are paired through In-House Realty’s Partner Agent Network, which, according to the company, has more than 25,000 agents from all over the country participating.
ForSaleByOwner.com is the latest move by Rock Holdings, which acquired OpenHouse Realty, and ClassesUSA and LowerMyBills in 2017.
For more information, please visit www.inhouserealty.com.
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